Hell’s Creative

Agency - Founded in 2016 as one of the first performance ad agencies in the United States, Hell’s Creative grew to become a globally recognized, 7 figure ad agency with more than 100 clients and offices in 4 countries. HC’s ad campaigns won awards beating out IBM Watson & MediaCom for their inventive ad creative optimization strategies. Clients included everyone from household names like BareBurger & Sprint Mobile to cult followed e-commerce brands like Bordelle (lingerie Beyoncé wears in her music videos) and Bling2o (the largest novelty children’s swimwear brand). We sold the business to a small private equity firm in Florida right at the tail end of the the pandemic e-commerce bubble.

B2B Heaven

Data As A Service - Influencer marketing is a $250 billion a year Market. The problem? 99% of that goes towards influencers to promote consumer products. The opportunity for B2B brands to invest in B2B influencers (like MarketingMax) is a huge missed opportunity by everyone who sells to businesses. So we created the largest database of B2B influencers in the world, got hundreds of B2B brands to pay for access to the database, and sold the business.

Unlimited UGC

Database - E-commerce brands spend tens of millions of dollars a year on content creators who have no followers (not influencers) to create selfie videos for their brand’s social content & social media ads. But finding an experienced Content Creator is really challenging because of how many unprofessional, and frankly bad, creators there are in the market! So we created the largest database of vetted UGC Content Creators in the world. With easy searching and filtering capabilities, this database turns a long and stressful process into a 60-second search! After a successful launch, we sold the biz.